I’ve spent the last ten years moving around the creative process. Sometimes that means taking an early idea and figuring out what it should look like; other times it means building an identity, designing a campaign, building an arsenal of illustrations for that campaign, finding the right photographer and team, producing a shoot, art directing on set, or crunching numbers and trying to decipher the meaning behind the abstraction. I like being able to move between these spaces—from the practical business of making things to the more elusive question of why certain compositions make people feel something in the first place.