Refinery29

2021-2023

Year







Graphic Design

Illustration

Art Direction

Services

From 2021–2023, I worked in-house at Refinery29 across illustration, art direction, and graphic design. I created editorial illustrations, commissioned and art directed artists, and designed editorial and branded campaigns. Many of these were collaborations with brands like Ulta, Sephora, Bentley and Target, where I worked across both Refinery29’s editorial identity and the partner brand’s visual world.

Overview

Refinery29

Overview

Services

Year

From 2021–2023, I worked in-house at Refinery29 across illustration, art direction, and graphic design. I created editorial illustrations, commissioned and art directed artists, and designed editorial and branded campaigns. Many of these were collaborations with brands like Ulta, Sephora, Bentley and Target, where I worked across both Refinery29’s editorial identity and the partner brand’s visual world.

Graphic Design
Illustration

Art Direction

2021-2023

Ulta Beauty x Refinery29: Beauty School


Ulta Beauty x Refinery29:
Beauty School


Ulta Beauty x Refinery29:
Beauty School


ART DIRECTION
DESIGN

ART DIRECTION
DESIGN

For Ulta Beauty’s Beauty School campaign with Refinery29, I illustrated, designed editorial and social concepts, and edited videos for social. The campaign combined beauty tips and community interviews with stories around diversity, mental health, and sustainability.

For Ulta Beauty’s Beauty School campaign with Refinery29, I illustrated, designed editorial and social concepts, and edited videos for social. The campaign combined beauty tips and community interviews with stories around diversity, mental health, and sustainability.

EDITORIAL HERO

EDITORIAL HERO

STICKERS

STICKERS

WEB

WEB

SOCIAL

SOCIAL

Can We Talk? Designing the Messy Parts of Modern Love


Can We Talk? Designing the Messy Parts of Modern Love


Can We Talk?
Designing the Messy Parts of Modern Love


ART DIRECTION
DESIGN

ART DIRECTION
DESIGN

Can We Talk? was Refinery29’s column unpacking the messy, intimate, and often culturally loaded realities of modern relationships. I led the art direction and design execution across editorial and social, bringing on illustrator Yihyojoon and shaping a visual language that felt as candid, strange, and emotionally nuanced as the conversations themselves.

Can We Talk? was Refinery29’s column unpacking the messy, intimate, and often culturally loaded realities of modern relationships. I led the art direction and design execution across editorial and social, bringing on illustrator Yihyojoon and shaping a visual language that felt as candid, strange, and emotionally nuanced as the conversations themselves.

LOGO DESIGN

LOGO DESIGN

HERO ILLUSTRATIONS

HERO ILLUSTRATIONS

WEB

WEB

SOCIAL

SOCIAL

The Big Taboo in Relationships Isn’t Sex. It’s Money.


The Big Taboo in Relationships Isn’t Sex. It’s Money.


The Big Taboo in Relationships
Isn’t Sex. It’s Money.


ART DIRECTION
DESIGN

ART DIRECTION
DESIGN

For Refinery29's partnership with SoFi, I led the art direction and design around money in relationships — a subject most couples actively avoid. I sourced and directed award-winning illustrator Wenjing Yang to build a visual world around the awkward intimacy of sharing a life, and finances, with someone: an injection-mold sprue that never quite lets go, a puzzle that only half resolves. The system ran across an interactive editorial feature, paid media, and social.

For Refinery29's partnership with SoFi, I led the art direction and design around money in relationships — a subject most couples actively avoid. I sourced and directed award-winning illustrator Wenjing Yang to build a visual world around the awkward intimacy of sharing a life, and finances, with someone: an injection-mold sprue that never quite lets go, a puzzle that only half resolves. The system ran across an interactive editorial feature, paid media, and social.

WEB PUZZLE CONCEPT

WEB PUZZLE CONCEPT

TAROT CARD ART DIRECTION

TAROT CARD ART DIRECTION

Let’s talk. From early concepts to final launch, I design and build everything to feel alive, cultural, colorful, image-conscious, tactile and contemporary.

Not into calls? Feel free to email me.

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Copied

studio@ji-zou.com

Ji Zou

© 2026 Ji Zou

Let’s talk. From early concepts to final launch, I design and build everything to feel alive, cultural, colorful, image-conscious, tactile and contemporary.

Not into calls? Feel free to email me.

Copy component

Copied

studio@ji-zou.com

Ji Zou

© 2026 Ji Zou

Let’s talk. From early concepts to final launch, I design and build everything to feel alive, cultural, colorful, image-conscious, tactile and contemporary.

Not into calls? Feel free to email me.

Copy component

Copied

studio@ji-zou.com

Ji Zou

© 2026 Ji Zou